Business Overview

1. Advertising media outside and inside air-conditioned buses

With over 18 years of expertise in providing advertising space inside and outside public transport buses, which was the Company's initial business venture and what made it recognizable, the Company currently has more than 2,714 buses in its advertising network. This includes managing advertising spaces on private company buses. Additionally, the Company has acquired the rights to manage advertising on electric public buses inside and outside, or EV buses, from the Bangkok Mass Transit Authority (BMTA) for ten years. This has enabled the Company to cover advertising spaces across more than 208 bus routes throughout Bangkok. The types of media installed in public transport buses are mainly of two types:

1.1 ADVERTISING MEDIA OUTSIDE BUSES

This type of media acts like mobile billboard advertisements; these mediums can create awareness, attract attention, and enhance brand recall. The dynamic nature of the media, moving towards consumers, helps make the brand memorable. Additionally, the media format can be tailored to meet the client's objectives in terms of publicity, with both full-wrap and half-wrap options that create clear brand awareness and recognition. Moreover, special creative techniques like 2D and 3D mock-ups emphasize the advertisement's creativity. In 2017, the Company introduced an innovation with special techniques like LED Lighting to draw consumer attention and add interesting features to the advertisements, further enhancing brand value and recall.

1.2 ADVERTISING MEDIA INSIDE BUSES

The advertising media are closely engaged with passengers throughout their journey. Furthermore, the distribution and placement of these media both inside and outside the vehicle, such as behind passenger seats, near entry and exit points, above passenger seating areas, and the installation of LCD screens, allow for compelling attraction of attention and comprehensive communication to the target audience

2. ADVERTISING MEDIA IN THE MRT SYSTEM

The Company has expanded its advertising media within the Metropolitan Rapid Transit (MRT) system, recognizing the potential and positive growth trend from the expansion plans of the MRT routes. By 2023, the service will cover more than 38 stations, providing a network that connects inner Bangkok, outer Bangkok, and the surrounding metropolitan region. The Company's media includes Passenger Information Displays (PIDs) inside and outside the train carriages, providing information to passengers.

The Company's static advertising media offers a variety in the size of the billboards, distinctive locations, and presentation styles that set it apart from other service providers. This diversity helps attract consumer attention, create brand recall, and precisely generate product and service awareness. The media reach a comprehensive target audience in key areas, including business districts and community centres on sidewalks, main roads, expressways, and outside buildings. The focus is on areas with high traffic and dense populations to ensure prominent and frequent visibility. The Company has expanded its media coverage to various key provinces to cater to the increasing population and tourists, offering services including large billboards with a total of 3,910 billboards nationwide and network billboards focusing on provinces that are economic and tourism hubs in Thailand. This expansion ensures comprehensive coverage in Thailand's key areas.

In addition, the Company has collaborated with the Bangkok Metropolitan Administration's Office of Traffic and Transportation to develop and upgrade more than 700 traditional bus shelters into modern 'Smart bus shelters'. These shelters are equipped with 1,170 static advertising billboards. This initiative addresses the issue of uncertain waiting times for public buses by installing safety features such as CCTV systems, mobile phone charging stations, and free Wi-Fi, thereby enhancing convenience for the public. Each area around these shelters features prominently located advertising boards that can attract attention and effectively create brand recognition and recall for products and services among the target audience who use public bus services.

Digital advertising media have the highest growth rate due to their striking presentation and integration of modern technologies, resulting in various display formats. This is complemented by a specially selected control system, offering flexibility, speed, and high security, differentiating it from general advertising media perception. Moreover, it can respond to changing campaign needs and brand development requirements to align with desired timings, effectively creating brand awareness and recall. The strategic placement of digital advertising media in key locations such as Bangkok's Central Business District (CBD), leading shopping malls, economic zones, or areas with heavy traffic and dense population extends to 59 provinces nationwide. This creates a network of over 576 digital advertising screens (excluding screens inside 7-Eleven stores). The Company modernizes digital advertising media and recognizes the importance of serving the public through digital media by reporting traffic conditions (Intelligence traffic signs). This enhances the quality of life for city residents and helps address Bangkok's traffic issues by integrating modern technology, highlighting the features of the Accident report system and CCTV cameras, and improving traffic reporting efficiency. Additionally, the Company enhances the viewer's experience by upgrading and adding value to out-of-home advertising with 3D techniques on digital screens, offering a more realistic experience to the audience.

In 2023, the Company renovated 51 digital screens across Thailand to enhance clarity, reduce glare, and lower greenhouse gas emissions. Additionally, it addressed the lighting issue for static lightbox-type billboards, making them more prominent at night

1. ADVERTISING MEDIA IN MALLS

The Company's advertising network within shopping malls is a medium that can reach many target audiences with purchasing power. It is also famous for marketers to stimulate sales and reinforce brand recognition of products and services. Moreover, it can effectively encourage consumers to make purchase decisions. The Company is committed to developing advertising media in leading shopping malls, offering comprehensive services outside and inside the buildings, ranging from static advertising to digital media that can interact with consumers. Currently, the Company has advertising media inside shopping malls such as Mega Bangna, Siam Center, Siam Paragon, The Emporium, The EmQuartier, and shopping centres within the Central Group network

2. ADVERTISING MEDIA INSIDE CONVENIENT STORES

The Company has integrated technology with the development of modern advertising media formats to increase opportunities for brands, content, and various promotions to reach consumers. Currently, the Company provides advertising services within 7-Eleven convenience stores, with over 14,009 screens nationwide. In 2023, the Company installed digital screens in 2,000 7-Eleven branches in Bangkok and other provinces. The screens are strategically placed above the beverage coolers, the frozen food shelves, and the snack and casual eating shelves. These locations are easily visible and effectively cover many target audiences.

The Company has expanded its airport advertising business to cater to a broader target audience in all travel segments. Due to the trend of lower airline ticket prices, most consumers opt for airline services over other public transportation options. Presently, the Company offers advertising services at over 28 airports nationwide, with 3,511 advertising boards. These include advertisements at airport entrance and exit gates, luggage trolleys, and luggage itself, ensuring visibility and reach to all airport users

1. Football

One of the Company's proud achievements is being trusted by the Football Association of Thailand under Royal Patronage to officially represent and manage the association's and Thai League Co., Ltd.'s rights and benefits. This is due to the Company's extensive experience managing various forms of advertising media over the years and a client base covering all types of products and services. This position enables the Company to increase revenue and expand its business by managing the rights of the Football Association and securing sponsors for national football team competitions, professional football leagues, and other football activities for 2021-2028, a total of 8 years exclusively. This role aims to promote and develop the nation's football by offering sports marketing advertising suited to product and service brands, effectively creating brand awareness and recognition among new consumer groups. The rights managed by the Company on behalf of the Football Association include three main categories.

1. Rights to seek sponsorship to support football matches and activities organized by FAT and Thai League Co., Ltd.
2. Rights to distribute content owned by FAT and Thai League Co., Ltd. to seek revenue through publications, radio, TV, electronic, wireless, and other telecommunication media domestically and internationally.
3. Rights to manufacture and distribute FAT and Thai League Co., Ltd merchandise.

Thai League Co., Ltd. Through various channels, it creates a social network to promote Thai football, engaging Thais to support their national sport towards international recognition. This includes online channels with a solid following for news updates and various activities, organizing events such as booths for public participation before upcoming matches, and promoting quality content through the Company's out-of-home advertising media. This approach reaches more than 80% of the target audience across Bangkok.

2. Boxing

In 2021, the Company established Global Sport Ventures Co., Ltd. (a subsidiary) as a holding company to invest in other boxing-related businesses, with a team with expertise and experience in boxing business and related marketing activities. The focus is on Thai and international boxing and elevating the unique Thai identity to global recognition. Boxing is a popular sport and is a soft power in Thailand. The Company believes that the boxing business will be another venture that drives and enhances the future growth potential of the sports marketing business.

The Company organized a grand event for the modern boxing industry to revitalize Thai boxing, which was impacted by the COVID-19 pandemic. The event featured over 600 boxers and 660 trainers from all 77 provinces across Thailand, showcasing their skills in the Thai boxing arena. Furthermore, the Company has a plan for Global Sports Ventures Co., Ltd. to acquire shares in Rajadamnern Boxing Stadium Co., Ltd., a business managing the Rajadamnern boxing arena. This collaboration aims to shape the direction and manage the Rajadamnern Stadium, Thailand's first standard boxing arena and one of the world's oldest boxing venues. The goal is to make the Rajadamnern Stadium a global hub for Muay Thai (Global Hub of Muaythai) and, together with promoters, elevate Thai boxing to the international stage, solidifying it as a true Soft Power of Thailand.

Also, in 2022, the Company organized a national boxing tournament in Thailand, "Rajadamnern World Series (RWS)," which was considered a significant change in Rajadamnern stadium and indeed the step toward the modern era of Muay Thai. This tournament aims to find the best male and female Thai boxers from the leading promoters to compete for the new prestigious belt of the Rajadamnern stadium. This tournament made new rules and regulations by changing from 5 rounds to 3 rounds of each competition with 3 minutes per round, modifying the scoring format from 10-10 to 10-9, with the criteria that the competitor who performs more effectively is the winner of each round. Furthermore, in this tournament, the referee will openly show the scoring for each round for transparency. In addition, the boxing ring of Rajadamnern Stadium has been reduced from 7x7 to 6x6 meters to make the competition tighter and more exciting. Therefore, the Company believes this tournament can change Muay Thai sport and elevate Muay Thai to the international level, including modernizing Rajadamnern Stadium to attract more Thai and global audiences.

Latest in 2023, after the first season of the Rajadamnern World Series (RWS) ended successfully in late 2022, the Company opened a new season to continue the success of the previous year and is ready to explode with excitement throughout the year from February to December. This season will be even grander, with the prize money for the winners in each division increased to a more prestigious 3 million baht from 1 million baht. Weekly bonuses will also be given to ensure that every fight will be even more intense and exciting. In addition, the Company has joined forces with the four best promoters in the country, namely Petchyindee, Kiatpetch, Palangmai, and Sasiprapha, with a new program called RWS Fight Night. Each promoter will match the Muay Thai fights each week with the rules and regulations in the RWS style. The program can be watched every Saturday from 8:05 PM on Workpoint 23, YouTube: WorkpointOfficial, and Facebook: Workpoint Entertainment.

3. INTERNATIONAL BROADCAST

The Company signed an agreement to be the representative for managing marketing rights for the Tokyo 2020 Olympic Games, which include the rights to broadcast live, the rights to manage sponsors, and the rights to manage content. The Company aims to promote participation in creating opportunities for Thai people to watch this important human race event. This will help create happiness for everyone by supporting Thai athletes in reaching the Olympic gold medal together. In 2023, the Company will promote the Asian Games, the most significant sports event in Asia, with a 360° communication strategy. This strategy creates a memorable experience for Thai people, allowing them to experience every moment of the Asian Games, from before the start, during, and after the competition, through 360° communication. In addition, there is communication through outdoor media throughout the campaign, using creative Key Visual images that can pull Emotional people to feel the greatness of this campaign. There is also the use of Fast Ads techniques to present content that is different according to each of the four time periods through the 4Os strategy.

4. ESPORTS AND ONLINE GAMING

The Company has developed e-sports and online gaming businesses to expand the participation marketing business to meet better and reach the target audience. In 2023, the Company organized the "e-Football THAI LEAGUE 2023" sports competition. It partnered with Thai football partners to find "e-sports team managers" or pave the way for a career path to create new coaches for all 16 Thai League clubs. It also collaborated with Thai League clubs, the Thai League Company, and the Football Association of Thailand to plan the management of athletes and competition formats. It will be responsible for everything from selecting athletes for the club's affiliation, developing team building plans, training before, during, and after competitions, and managing the income for athletes under the Thai League clubs.

5. RUNNING

Running events are also viral sports events in Thailand, with both Thai and foreign participants.

The Company has therefore invested in Race Up Work Co., Ltd., a sports and marathon event organizer with a sports tourism theme. The Company organizes competitions along beautiful routes in each province, with IAAF-certified competitions. The Company's outdoor advertising promotes the events and tourism in each province and sponsorship support to increase value and expand the sports marketing business.

The Company has expanded its music marketing business into artist management by promoting quality content through outdoor advertising to create a bond between brands and customers. This has allowed the Company to develop a closer bond between target groups and artists through the BNK48, CGM48, LYRA, and PROXIE groups through events and content such as concerts, albums, and movies. The Company's revenue from artist management can be divided into three categories as follows

1. Merchandising & Events
2. Sponsorship & Endorsement
3. Contents & Multichannel

The Company sees the potential of artist management to not only generate revenue for the Company but also to increase the Company's media utilization rate. This is because the Company's outdoor advertising is known for its innovation and technology, and the quality content and messages can help to create a bond between target groups and artists.