Ph.D. Pennapha Dhanasarnsilp
Vice Chairman
Dear Shareholders
Plan B Media Public Company Limited is committed to creating long-term value for all stakeholders by balancing business performance with environmental responsibility, social engagement, and good governance (Environmental, Social, and Governance: ESG). With a steadfast mission to lead innovation in sustainable out-of-home media, the Company continues to drive progress for the organization, society, and the nation in a resilient and sustainable manner.
In 2025, the global economic landscape remains marked by volatility, shaped by interest rate directions in major economies, geopolitical shifts, and rapidly evolving consumer behavior driven by technological advancements. The Company views these challenges as catalysts for transformation and has proactively adapted to ensure operational agility and resilience. The Board of Directors continues to oversee the Company’s strategic direction closely and provides valuable recommendations to ensure transparency, accountability, and alignment with the Company’s long-term objectives.
Despite these external challenges, the Company has sustained its growth momentum, driven by adaptability, strategic investments in modern technology, and the development of new business partnerships with high growth potential. This year also marks a significant milestone as Plan B celebrates its 20th anniversary — a testament to two decades of accumulated expertise, robust media networks, and strong market leadership that is recognized both nationally and regionally.
Plan B remains dedicated to tangibly and measurably advancing ESG initiatives. Internally, the Company focuses on environmental efficiency through responsible energy use, waste reduction, and resource management while empowering its partners to transition toward more sustainable business practices. The Company has established clear ESG performance indicators to monitor progress and ensure transparency.
On the social front, Plan B emphasizes human rights, equality, and customer privacy while investing in employee development across all levels. In terms of governance, the Company upholds international best practices with transparent operations, fair business conduct, and comprehensive risk management frameworks.
This commitment has earned Plan B continued recognition, including its selection for inclusion in the Thailand Sustainability Investment (THSI) index for the fourth consecutive year and a sustainability rating of 3.1 from FTSE Russell in 2024, placing the Company in the Good Practice category based on global assessment standards. These achievements reflect the Company’s operational transparency, responsible management, and the trust it has built among investors, contributing to sustainable and measurable long-term growth.
Furthermore, the Company has consistently received an “Excellent” rating in corporate governance assessments from the Thai Institute of Directors (IOD), reinforcing its position as a model organization committed to sustainable business practices at national and international levels.
On behalf of the Board of Directors and the management team, I would like to express my sincere appreciation to our shareholders, clients, and business partners for your unwavering trust and continued support. I would also like to extend my heartfelt thanks to our executives and employees for their dedication and tireless efforts in steering the organization through challenges and toward sustainable growth.
Plan B remains focused on quality-driven growth, enhancing its organizational flexibility to meet emerging challenges and opportunities while delivering enduring value to our shareholders, society, and the country — now and into the future.