Ph.D. Pennapha Dhanasarnsilp
Vice Chairman
Dear Shareholders

The year 2025 marked a significant milestone for Plan B Media Public Company Limited as we transcended our limits, transitioning from a leader in Out-of-Home media into a creator of a fully integrated media industry ecosystem. Guided by corporate governance and sustainability as our compass, we navigated business operations amidst a storm of macroeconomic shifts, ranging from geopolitical uncertainties and financial volatility to rapidly evolving consumer behaviors driven by technological leaps. The Company effectively transformed these external pressures into momentum to build high organizational agility, supported by close oversight from the Board of Directors in setting strategic direction and establishing a prudent, transparent operational framework aimed at long term growth.

Our proactive adaptability, approach driven by innovation, and strategic synergies served as key drivers enabling the Company to push performance forward and achieve continuous, resilient growth despite prevailing headwinds. Over the past year, we strategically expanded our portfolio to strengthen our competitive edge, notably through our appointment as the exclusive advertising sales representative, marketing manager, and media manager across VGI Public Company Limited’s entire media portfolio and our investment in Hello Bangkok LED Co., Ltd. This monumental milestone seamlessly unites the strengths of our media networks, not only elevating consumer reach and engagement for our clients but also securing a robust and stable revenue foundation for all stakeholders.

Alongside financial returns, the Company remains steadfast in its belief that true growth must be accompanied by strong ESG commitment, delivering fair and sustainable value across our entire ecosystem. This encompasses generating growing returns for shareholders, providing tailored media innovations for clients, maintaining fair business practices with partners, prioritizing employee wellbeing and capability development, and actively driving social and environmental empowerment. This dedication is clearly reflected in our FTSE Russell ESG score of 3.9, along with receiving the highest AAA rating in the SET ESG Ratings. These achievements underscore our high standards in risk management, transparent and accountable operations, and unwavering commitment to safeguarding the interests of all stakeholders in alignment with global benchmarks.

On behalf of the Board of Directors and the management team, I would like to express my sincere appreciation to our shareholders, investors, clients, and business partners for their unwavering trust and continued support. I would also like to extend my deep appreciation to our management team and all employees for their relentless dedication and tireless efforts in steering the organization through every challenge with strength and resilience.

Plan B is ready to step into the future by driving sustainable, high quality growth. We remain committed to elevating our organizational capabilities and agility to capture emerging business opportunities, while delivering genuine value and creating long term, sustainable benefits for our shareholders, stakeholders, society, and the nation.