Ph.D. Pennapha Dhanasarnsilp
Vice Chairman
Dear Shareholders

Plan B Media Public Company Limited steadfastly commits and prioritizes conducting business by earnestly fostering maximum benefits for all stakeholders, with consideration for the environmental, social, and governance (ESG) balance, under the mission to lead in innovation and sustainable out-of-home advertising. This vision aims to propel the organization, society, and the nation towards sustainable and robust growth.

The global and Thai economies faced challenges and uncertainties in the past year, including geopolitical issues, climate change, new regulations, and uneven economic growth. This situation necessitated adjustments and the creation of a balance to match the evolving context. The company's board has overseen and supported business operations by providing insights and recommendations to management, ensuring the company achieves its objectives and delivers sustainable returns to all stakeholders. Operations have been conducted with careful consideration, accuracy, transparency, compliance with legal standards, and adherence to good governance principles, taking appropriate risk factors into account and ensuring efficient operational and performance monitoring. Furthermore, strategic frameworks, goals, policies, and business group objectives have been approved.

The company is committed to leading in ESG by guiding the company and its partners towards a sustainable growth economy through continuous and tangible actions aimed at maximizing greenhouse gas emission reductions. This includes modifying company operations, aiding partners in becoming more environmentally friendly, respecting human rights and diversity, ensuring customer safety and privacy, supporting employee learning and growth opportunities, and conducting business ethically, reasonably, and efficiently in risk management to ensure operations align with sustainable development goals and global standards.

The company values leading partners and businesses that advance the country's social and economic growth sustainably. This commitment has garnered national and international recognition and selection into significant sustainability indices, reflecting the company's strong intent, dedication, and culture to becoming a sustainable company in Thailand and globally.

On behalf of the board and management of Plan B, I express gratitude to our shareholders, customers, and business partners for their trust and confidence in our company and to our executives and employees for their dedication and efforts in overcoming challenges and achieving strong growth. Plan B remains committed to long-term profitability growth, delivering high-quality products, establishing a stable foundation, developing business resilience to face future challenges and opportunities, and caring for society and the environment for sustainable growth alongside the Thai people.