Pinijsorn Luechaikajohnpan ,Ph.D.
Managing Director
Mr. Palin Lojanagosin
Chief Executive Officer
Dear Shareholders
2025 was another challenging year for the Thai economy, amid global economic uncertainties, a gradual recovery in domestic purchasing power, and several unforeseen events throughout the year. Nevertheless, the Company continued to adapt and manage its businesses effectively, underpinned by prudent management, financial discipline, and a focus on maximizing asset utilization. As a result, our core businesses continued to deliver solid growth despite the challenging operating environment.
2025 was also a year of great pride as Plan B Media Public Company Limited celebrated its 20th anniversary. Over the past two decades, the Company has grown and evolved continuously to become a leader in Out-of-Home Media and Engagement Marketing. We have consistently expanded our media network, advanced innovation and technology, and strengthened collaboration with business partners to reinforce our business capabilities and create sustainable value for all stakeholders.
Despite the challenging environment, the Company achieved new all-time highs in both revenue and net profit. Revenue from sales and services reached THB 9,528 million, an increase of 4.3%, while net profit attributable to shareholders of the Company rose 5.2% to THB 1,105 million. Operating profit increased by 17.3%, while gross profit margin improved to 32.2% from 30.0% in the previous year, reflecting the strength of our core businesses, effective media portfolio management, and disciplined cost control. The Company also generated free cash flow of THB 2,509 million and maintained a low debt-to-equity ratio of 0.55 times.
Another significant development in 2025 was the successful expansion of our strategic partnerships and investments with key partners, including VGI, Hello Bangkok LED, and the advertising rights for BTS Columns. These initiatives have broadened the coverage and diversity of our media network while enhancing our ability to generate revenue from our media assets more efficiently. In particular, the investment in Hello Bangkok LED marked an important step in strengthening our static and digital OOH media network and enhancing our ability to offer more comprehensive products and solutions to customers. Meanwhile, the partnerships with VGI and BTS Columns are expected to contribute more fully as their full-year performance is recognized over the coming periods.
Supported by strong operating performance and a solid financial position, the Company delivered outstanding returns to shareholders. The Board of Directors resolved to propose a total annual dividend for 2025 of THB 0.2109 per share, representing an increase of approximately 80% from the previous year and a dividend payout ratio of 87.7% of net profit, the highest levels in recent years. This reflects the Company’s strong cash-generating capability and commitment to delivering appropriate and sustainable returns to shareholders, while maintaining the financial strength required to support future investment and growth.
Beyond financial performance, the Company believes that sustainable growth must be founded on good corporate governance, transparency, and responsibility toward society and the environment. We therefore continue to strengthen our corporate governance, risk management, and ESG practices. In 2025, the Company received the highest “AAA” rating under the SET ESG Ratings, while maintaining an excellent standard of corporate governance and continued recognition for its sustainability and anti-corruption practices. These achievements reflect our commitment to conducting business responsibly and creating long-term value.
Looking ahead, the Company will continue to develop its media network and Engagement Marketing platforms, while pursuing strategic partnerships, advancing innovation, and maintaining disciplined capital management to reinforce its leadership position and drive quality and sustainable growth.
On the occasion of our 20th anniversary, on behalf of the management team, I would like to express our sincere appreciation to our shareholders, investors, customers, business partners, executives, and employees for their continued trust and support. The Company remains committed to strengthening its businesses, delivering appropriate returns to shareholders, and creating sustainable long-term value for all stakeholders.