Message from CEO & MD

Dear Shareholders

In 2024, the global economy faced volatility from multiple fronts, including monetary policy shifts in major economies, geopolitical conflicts, and evolving consumer behavior driven by rapid technological change. Despite these challenges, signs of recovery in Thailand — particularly in tourism and domestic consumption — helped revive business sentiment and provided momentum for economic activity.

The management team monitored these developments closely and adapted our strategies accordingly, focusing on prudent execution, financial discipline, and operational agility. As a result, the Company achieved record-high revenue of THB 9,238 million and net profit of THB 1,050 million, delivering strong and consistent returns to shareholders. At the same time, our financial position remained robust, with a debt-to-equity ratio of just 0.67 times, reflecting our effective management of monetary obligations and our readiness to invest in future growth.

2025 marks a proud milestone for Plan B Media Public Company Limited — our 20th Anniversary. Over the past two decades, the Company has grown steadily, expanded its business portfolio, and established itself as a leader in Thailand's innovative out-of-home (OOH) media. We have continuously evolved alongside the changing media landscape while creating long-term value for all stakeholders.

Business Outlook for 2025

Looking ahead, we expect growth to be supported by continued economic recovery, especially in tourism and national GDP. Our core operations are set to benefit from increased activity, and our recent strategic collaborations — including transactions with VGI, Hello LED, and rights to manage advertising on BTS columns — will further strengthen our advertising revenue stream.

Our engagement marketing business also shows promising potential, particularly in combat sports, which continues to attract a growing fanbase. Although the Company will not recognize revenue from global marketing rights this year, the overall outlook remains positive, with revenue from sales and services projected to grow by approximately 5–6% year-over-year.

Operationally:

• Media utilization is expected to exceed 70%
• Media production capacity will significantly expand through the rollout of new assets and improved pricing strategies
• Strategic partnerships such as with VGI, Hello LED, and BTS Column will continue to drive growth

In terms of profitability:

• Gross profit margin is expected to improve in line with revenue growth, supported by cost-effective media expansion
• SG&A expenses as a percentage of sales are projected to remain stable year-over-year, reflecting our disciplined cost management and operational efficiency

Our investment plan for 2025 includes:

• A strategic investment of approximately THB 4,000 million in Hello LED to enhance our static and digital media platform
• Organic CAPEX remains within a prudent range of THB 700–900 million, focused on delivering sustainable returns over the long term

The Company maintains a dividend policy of paying no less than 50% of net profit after tax and legal reserves, balancing strong shareholder returns with long-term growth ambitions. We remain committed to preserving a sound and liquid financial position that enables us to respond to emerging business opportunities and economic uncertainties.

In parallel with our business growth, the Company continues to prioritize sustainability as a key pillar of our operations. Our 5-Year Sustainability Strategy (2022–2026) includes measurable environmental, social, and governance goals. Our activities are aligned with the United Nations Sustainable Development Goals (UN SDGs) and reflect our commitment to responsible growth throughout the value chain.

In recognition of these efforts, Plan B has earned numerous distinctions:

• Inclusion in the Thailand Sustainability Investment (THSI) list for four consecutive years
• A 3.1 rating from FTSE Russell, categorized as Good Practice under global ESG assessment standards
• A consistent “Excellent” (5-star) rating in corporate governance from the Thai Institute of Directors (IOD) for the seventh consecutive year
• Official certification as a member of the Private Sector Collective Action Coalition Against Corruption (CAC)

These recognitions affirm our commitment to conducting business with transparency, integrity, and a strong sense of social and environmental responsibility — all essential to our long-term resilience.

On behalf of the management team, I would like to express my sincere gratitude to our shareholders, investors, financial institutions, business partners, customers, and all our executives and employees. Your support has been instrumental in our continuous ability to deliver strong results. We will remain dedicated to growing responsibly, adapting swiftly to a fast-changing world, and generating long-term value for all stakeholders — while contributing to the sustainable development of Thai society.