Pinijsorn Luechaikajohnpan ,Ph.D.
Managing Director
Mr. Palin Lojanagosin
Chief Executive Officer
Dear Shareholders

Through alleviating the COVID-19 pandemic after three years, 2022 is another challenging and volatile year with negative factors both domestically and internationally, including war, domestic inflation, consumer behaviour, technology, climate, and especially the rise in commodity prices and fluctuation in energy prices. All these factors have affected the inflation and interest rate, which put pressure on the economic recovery and overall purchasing power. In 2022, the Company generated an all-time high total revenue of THB6,706 million and a net profit of THB703 million.

The Company continues to expand its business according to its growth strategy. It is the leader in out-of-home advertising media by investing over THB2,806 million investment in acquiring 100% shares of 2 out-of-home media businesses under the brand AQUA, BROADWAY and STARLET of Aqua Corporation Public Company Limited (Aqua), one of the foremost media operators for billboards and large-sized digital displays with an extensive footprint spanning across Bangkok and key provinces. In addition, the Company could synergize after the acquisition for more than THB1,000 million, higher than what we expected, around THB830-860 million.

The Sport Marketing business is another business that the Company has focused on and continuously developed to extend the sustainable growth of the Company. The Company founded Global Sports Ventures Company Limited (subsidiary) as a holding company to invest in other boxing-related companies. The subsidiary has a team with expertise and experience in the boxing business and related marketing activities to focus on Muay Thai and boxing. The objective is to elevate Thai uniqueness to be known worldwide as boxing is considered a popular sport and Thailand's soft power. In 2022, the Company organized a national boxing tournament in Thailand, "Rajadamnern World Series (RWS)," which was considered a significant change in Rajadamnern stadium and indeed the step toward the modern era of Muay Thai. This tournament aims to find the best male and female Thai boxers from the leading promoters to compete for the new prestigious belt of the Rajadamnern stadium, including modernizing Rajadamnern stadium to attract more Thai and international audiences.

In addition to the determination to run a strong business, sustainability is another aspect we focus on. We achieved our goal set the year before, being included as a member of the Stock Exchange of Thailand's Thailand Sustainability Investment (THSI), Best Investor Relations Awards organized by the Stock Exchange of Thailand and Money and Banking Magazine for two consecutive years. Also, we were awarded 5-star recognition with an excellent score on corporate governance from the Thai Institute of Directors Association (IOD). Such recognitions reflect the commitment of our teams, from our management teams to our staff, to drive our Company towards success and business excellence.

Plan B believes that employees are the key force in driving the organization to succeed; therefore, it places importance on promoting a good working culture and atmosphere. Therefore, the Company entrusted the employees' potential and adopted a hybrid working style for more flexibility, as well as adjusting the way of working to suit the tasks and duties of employees, such as the WFH policy by allowing employees to manage their time to achieve their goals while maintaining a good life balance, resulting in increased employee happiness and productivity.

Representing all executives, I would like to thank you for your trust, support, and confidence from all shareholders, investors, financial institutions, business partners, customers, executives, and employees. Your devotion has led to satisfactory operating results over the past years. We will all remain unwavering in developing business and adapting to the world characterized by uncertainties and rapid change and be prepared for the upcoming opportunities and challenges. Furthermore, we will observe sustainable development principles in running our business in the best interest of all stakeholders in a balanced manner to bring Thai society toward sustainable prosperity in the future.