Stakeholder Engagement
Sustainability Principles of Plan B

Plan B adheres to its mission under the concept “Create Value with Sustainability in the Long Term for Stakeholders” by adopting guidelines to drive holistic sustainable development to truly create value for the organization. There are 10 main topics applied as core across all processes along the value chain for Plan B’s sustainable development policy covering 3 dimensions of economy, society and environment under sustainable development principles. The Board of Directors is responsible for driving and supporting tangible development plans to ensure the best interest of all stakeholders.

Identification of materiality issues for sustainability of the Company was undertaken in accordance with the GRI Sustainability Reporting Standards (GRI) considering material topics relevant to stakeholders as well as key issues with significant economic, social and environmental impacts. The process of content selection and identification of materiality issues for sustainability is summarized below.

1

Identify Materiality Issues: Consider and select topics or issues through a workshop with high-level executives to contemplate and analyze internal and external factors, sustainability strategy, opportunities and risks as well as sustainability indicators. This is to identify issues with significance related to sustainability and define scope of each materiality issue.

2

Prioritize Materiality Issues: Determine priorities of identified materiality issues through collaboration from high-level executives and heads of related functions in deliberating 2 dimensions which business impacts and impacts on external stakeholders such as counterparties, customers, government sector and social sector.

3

Verify Materiality Issues: Make sure all information is accurate before prosenting to the Board of Directors for consideration and approval on material sustainability issues while the scopes of impacts on both inside and outside the organization are to be concerned.

4

Review Materiality Issues Regularly: Provide multiple channels to obtain opinions, perspectives and suggestions from external stakeholders in order to develop and improve reporting content for the next year while adhering to stakeholder inclusivity principle and sustainability context.

10 Sustainability Management Policy Topics Covering 3 Dimensions.

Materiality Assessment Results

Materiality Assessment Results and Strategies to Create Value for Long-Term Sustainability
Corporate Governance

Plan B is committed to good corporate governance in organization development including risk management, internal control and honest and transparent business conduct against all forms of corruption to ensure most efficient and effective management systems to gain trust among stakeholders.

Plan B realizes and believes that good corporate governance is essential in supporting and driving sustainable growth focusing on Rights of Shareholders, Equitable Treatment of Shareholders, Roles of Stakeholders, Disclosure of Information and Transparency and Roles and Responsibilities of the Board of Directors.

More Than Advertising

Plan B gives high priority to creating innovative products and services for the market in order to strengthen its business and enhance its competency while maintaining its commitment to social responsibility through proper content control with accurate and responsible content.

Plan B deploys its advertising media to disseminate and promote news and content beneficial to the public such as traffic condition reporting, COVID-19 situation reporting and other campaigns for public interest.

Public Safety

Plan B personal data protection both for customers and employees by conforming to requirements on collection, recording and use of data of only related persons under the Personal Data Protection Act and the Cybersecurity Act.

Table of Sustainable Development Goals

The Company places economic dimension under Corporate Governance as the first priority while More Than Advertising and Public Safety come second and third respectively. This is due to the fact that the Company is committed to conducting business under ethical code and good corporate governance principles which are integrated with its vision, mission, strategies and goals in the long run with the purpose to promote confidence of shareholders and all stakeholders. This is undertaken in parallel with responsibilities for the society and communities offered though its dedicated media space for public benefits. Nevertheless, the Company never comprises other issues and is preparing 5-10 years development plans for future improvements.

The Company realizes the importance of all groups of internal and external stakeholders and ensures that they are treated properly, equally and fairly. The Company supports comprehensive inclusivity of stakeholders in order to build rapport and trust as well as create value together with stakeholders who are crucial to sustainable development and success of the Company in the long term.

The Company considers its role and gives importance to all internal and external stakeholders. Therefore, it will ensure proper, equal and fair treatment and support comprehensive participatory operations to lead to a good relationship, build confidence and create shared value among stakeholders, which is critical to the organization’s sustainable development and long-term success.

Stakeholder Group Issues of interest Action and response Communication and engagement channel Value Creation
Shareholders / Investors
  • Business ethics and transparency
  • Business operating performance and competitiveness
  • Directions of business growth and future directions
  • Information disclosure
  • Strictly comply with the Code of Conduct and policies imposed by the Company
  • Conduct business in compliance with applicable laws and rules.
  • Strictly fulfil creditor conditions
  • Disclose information with transparency and timeliness
  • Open for suggestions and voices of shareholders and investors
  • Assign responsible units to coordinate with shareholders and investors
  • Annual General Meeting of shareholders
  • Company visits
  • Shareholder satisfaction survey
  • Annual report
  • The Company’s website
  • Whistleblowing channels
  • Driving the organization towards sustainability
  • Operate business with transparency and accountability, including good and efficient corporate governance
  • Operate a business with a growing and sustainable performance.
  • Disclose performance information regularly
  • Consider the rights of shareholders and treat them equally
Employees
  • Career advancement
  • Training for skill development
  • Compensation, welfare, and other benefits
  • Occupation health and safety
  • Transparency, respect for human rights principles and equitable treatment
  • Organize required training for continuous development
  • Provide proper employee programs to retain talent and capable employees
  • Ensure fair compensation and benefits for employees
  • Comply with Thai labour laws
  • Treat employees with respect according to human rights principles
  • Provide channels for employees to file complaints, share opinions or whistleblowing
  • Define the organization's core values
  • Conversations, team meetings
  • Meeting of all employees by top executives of the functions and/or the Company
  • Intranet
  • Employee engagement survey
  • The Company’s website
  • Whistleblowing channels
  • Employees received the proper training to progress in their careers
  • Continuous capability development
  • Career stability and advancement
  • Assessment of occupation health and safety and work environment
  • Whistleblowing mechanism
Customers
  • Fair treatment
  • Environmental protection
  • Locations of advertising billboards
  • Product development innovation
  • Personal data security and privacy
  • Resource conservation
  • Conduct business in strict compliance with applicable law
  • Introduce products and services that address customer needs at reasonable prices
  • Assign responsible units to accept opinions, suggestions, or customer complaints
  • Procure raw materials from sustainable sources
  • Initiate environmental conservation methods
  • Strictly observe the Code of Conduct and policies imposed by the Company
  • Complaint Center
  • Customer satisfaction survey
  • Building relationships with customers, such as organizing activities to strengthen relationships together, etc
  • Receiving complaints, suggestions, and opinions through complaints channels
  • Whistleblowing channels
  • The credibility of media or products
  • Offer quality products that meet customer expectations at fair and reasonable prices
  • Provide accurate and sufficient information for customers to make decisions
  • Continuously develop the quality and form of products and services
Suppliers
  • Business ethics, transparency, and equality
  • Future business direction and business growth
  • Capability enhancement of suppliers
  • Establish the Code of Conduct for Suppliers to set standards
  • Develop projects that suppliers partner with the Company
  • Assign units to be responsible for communication with suppliers in various matters, including directly related issues
  • Treat all suppliers equally and fairly according to the Code of Conduct
  • Developing media user metrics with partners
  • Continuously improving the quality of media with partners
  • Supplier Selection and Evaluation Process
  • Meetings with suppliers
  • Annual report
  • The Company’s website
  • Whistleblowing channels
  • Knowledge of technology and innovation
  • Procurement is transparency and can be checked
  • Comply with the terms of the contract
  • Positive relationships between suppliers and the Company
  • Trust and long-term relationship with the Company
  • Quality products and services for other stakeholders
Communities
  • Impacts on communities and society from business operations
  • Promotion of the quality of life of communities such as income, employment, education, and health
  • Conduct business in compliance with laws and rules
  • Protect human rights
  • Conduct business with attention and care to prevent impacts on communities and the environment
  • Strictly comply with applicable law
  • Communicate information related to communities in an accurate and timely manner
  • Initiate environmental conservation projects
  • Initiate social projects
  • Field visits
  • Activities that promote social responsibility
  • Environmental activities
  • Community satisfaction survey
  • Annual report
  • The Company’s website
  • Whistleblowing channels
  • Minimize impacts from business conduct on communities and the environment
  • A positive relationship between communities and the Company
  • Tangible value-creation projects
  • Better quality of life
Leases
  • Fair treatment
  • Environmental protection
  • Locations of advertising billboards
  • Conduct business in compliance with applicable law
  • Relationship building with lessees
  • Annual satisfaction survey
  • Annual report
  • The Company’s website
  • Whistleblowing channels
  • Trust and confidence in the Company in the long run
  • Positive relationships between lessees and the Company
Regulatory authorities and government
  • Business ethics
  • Compliance with applicable laws and rules
  • Transparency and information disclosure
  • Collaboration with the government sector to enforce policies and to be a role model for other businesses
  • Social and environmental protection
  • Conduct business with attention and care, and respect for applicable law
  • Disclose information with transparency
  • Collaborate and support business activities that generate benefits for the real estate business and the Company
  • Initiate long-term projects to mitigate impacts and improve quality related to society and the environment
  • Meetings and visits on different occasions
  • Participation in government networks
  • Annual report
  • The Company’s website
  • Whistleblowing channels
  • Compliance with relevant laws and regulations
  • Transparency in bidding/concessions
  • Being an example of conducting business with responsibility
  • The credibility of the media
  • Transparent and verifiable, including good and efficient corporate governance
Industry associations
  • Business ethics
  • Compliance with applicable laws and rules
  • Transparency and information disclosure
  • Collaboration with industry associations to be a role model for other businesses
  • Social and environmental protection
  • Conduct business with attention and care, and respect for applicable law
  • Disclose information with transparency
  • Collaborate and support business activities that generate benefits for the real estate business and the Company
  • Initiate long-term projects to mitigate impacts and improve quality related to society and the environment
  • Participation in industry associations with shared objectives
  • Annual report
  • The Company’s website
  • Whistleblowing channels
  • Good corporate governance
  • Positive relationships between industry associations and the Company
Media
  • Transparency and information disclosure
  • Business directions
  • Data security and personal data protection
  • Assign responsible units to build a relationship with mass media
  • Communicate and disclose information promptly
  • Provide opportunities for mass media to share opinions
  • Follow global trends to set future business directions and plans
  • Communication formats and channels
  • Support and engagement of mass media activities
  • Press releases and interviews through the media
  • Annual report
  • The Company’s website
  • Whistleblowing channels
  • A positive relationship between mass media and the Company
  • Useful and up-to-date information based on facts
Risk Management

PLANB recognizes the importance of risk management given the considerable risks across commercial, asset, legal, environmental, health and safety, disruption, and climate. PLANB has adopted an integrated concept to collect and analyze data to identify and prioritize issues by combining stakeholders’ viewpoints on those who operate in multiple dimensions throughout the value chain, the direction of the media industry and sustainability trends. Prioritizing these risks is essential for the sustainability of the PLAB business.

PLANB has established the Enterprise Risk Management Framework according to the COSO Enterprise Risk Management 2017 and applied it across the organization by enforcing the Risk Management Policy to all employees. The policy and the framework have been defined by the Risk Management Committee (RMC), which oversees risk through the RMC’s policy and framework. Simultaneously, the Risk Management Department is responsible for facilitating elements concerning risk management, including data consolidation, training provisions, and the promotion of risk culture throughout the organization.

The company has a risk management policy that covers all internal and external business activities. This may affect business operations both directly and indirectly. The risk management plan has been effectively implemented since strategic planning. Performance Investment decisions for new businesses, including control and monitoring to keep the risk acceptable. Therefore, the scope of authority and responsibilities of the Risk Management Committee are as follows:

1

Formulate and review risk management policies and frameworks.

2

Supervise and promote risk management practices of the organization to align with business strategies and goals, including changing environment.

3

Provide suggestions, monitor, and evaluate risk management practices for the Risk Management Department to implement and execute.

4

Review risk management reports of the Company and provide opinions on possible risks, including risk mitigation plan and risk management system development to ensure effective risk management of the Company.

5

Support all related tasks and executions to meet the Company's risk management objectives.

6

Report risk management performance to the Board of Directors. If a factor or an incident significantly affects the Company's business operations, the Board of Directors must be notified for further deliberation and immediate action.

7

Consider and approve investments in foreign countries.

8

Perform any duty as assigned by the Board of Directors.

The Risk Working Group

As of 31 Dec 2022, The Company’s Risk Management Committee consists of 4 directors, namely:

  1. Mrs. Monluedee Sookpantara, Chairman of the Risk Committee
  2. Pinijsorn Luechaikajohnpan, Ph. D Member of the Risk Committee
  3. Mr. Ekapak Nirapathpongporn Member of the Risk Committee
  4. Mr. Arnon Porndhiti, Member of the Risk Committee

Risk Management Framework

Guide Risk Reporting

Risk level Action Plan Reporting

Very High

Must closely monitor and propose an action plan to reduce the risk level, including a monitoring plan to ensure that the risk level is down to a medium or low level as well as proposing the action plan to the Board of Directors

Board of Directors: BOD

High

Must monitor and propose an action plan to the Risk Management Committee (RMC) for approval to bring risks to acceptable levels according to the business plan, including a monitoring plan to ensure that risk level is down to a medium or low level

Risk Management Committee: RMC

Medium

Apply routine control procedures and risk surveillance

Chief Executive Officer & Managing Director

Low

Apply routine control procedures without risk surveillance

Working team

Strategic risk

  • The risk from Thailand’s fluctuations and the slowdown of overall economic conditions
  • The risk from reliance on outdoor digital media
  • Risks from the COVID-19 pandemic (Emerging Risks)

Operational risk

  • Risk related to Human Resources Management
  • The risk from Cyber Threats (Emerging Risks)

Financial risk

  • The risk from an inability to renew or extend concessions, area lease contracts or other contracts with business partners
  • The risk from obligations with contractual parties that may affect the Company’s performance
  • The risk from over-reliance on major advertising agencies

Compliance and Regulatory risk

  • The risk from controlling majority shareholders with more than 25% share ownership
  • Risk related to legal provisions on billboard control and accidents with billboards
  • Risk in Compliance with Personal Data Protection Laws (Emerging Risks)

Social and environmental risk

  • Corruption Risk

Details of the above risks are disclosed in the 2022 One Report, Page 41-45 (https://planb.listedcompany.com/misc/ar/20230328-planb-ar2022-en.pdf)

The company actively pursues sustainable business conduct stressing good corporate governance and sufficient and proper internal control processes. The Company set forth a clear Anti-Corruption Policy covering all activities and undertaking of the Company. Corruption and guidelines for corruption-prone activities are well-defined and communicated with internal and external parties.

Note that the Company is concerned with corruption risk from its activities and requires that this risk be examined, assessed, and prevented. Accordingly, the Company issued control and monitoring measures for activities with potential corruption risk to ensure that its undertakings are honest and transparent and prevent corruption. Furthermore, communication channels were put in place for stakeholders to blow the whistle, send suggestions and file complaints related to corruption directly with the Audit Committee. In addition, the Company is also a certified member of the Thai Private Sector’s Collective Action Coalition Against Corruption (CAC). Finally, the Company requires all employees to assess their knowledge and understanding of the Code of Conduct, and 100% of employees must pass the assessment to encourage all employees to be fully aware of the Code of Conduct and foster employees' work ethics.

At present, the Company set a goal to enhance work efficiency through digital technology to promote the cost-effectiveness of business. This requires that the Company has to rely more on technology. Therefore, an internet connection may pose threats to the Company anytime. To prepare the organization to ensure cybersecurity and stability of the Company’s computer systems used in conducting business and to comply with international standards on cybersecurity and the Cybersecurity Act B.E.2562 (2019). In 2021, the Company issued multiple strict measures to actively and passively manage risks, including:

  • Formulate a defined cybersecurity policy for the group of companies and set up a working team directly responsible for cybersecurity in the short and long run.
  • Training employees on potential cyber threats and guidelines to prevent/tackle the incidents by themselves to alleviate damages and minimize impacts.
  • System testing and rehearsals of IT system recovery in case of cyber threats.

As the Personal Data Protection Act B.E. 2562 (2019), which is come into force on 1 June 2022 (“Personal Data Protection Laws”), the Company has full awareness of the importance of Personal Data Protection Laws, including rules and regulations issued by the Personal Data Protection Committee (“Committee”) as the guideline for Person-al Data Protection Laws compliance, the Company, therefore, set up the personal data protection working team to responsible the privacy policy, plan, and internal procedure of the Company to be following Personal Data Protection Laws, including any relevant rules and regulations, and updating policies and regulations of the Company involving personal data protection to be present considering Personal Data Protection Laws and its amendment. In addition, the Company has set up a personal data collection system to prevent the risk of data leaking and promptly mitigate the damages that may occur. Furthermore, if the Company receives any complaint or request from the data subject, the system can track data, documents, and information on time. The Company has provided the operational plan which shall be used by employees of the Company and the subsidiaries of the Company when collecting the personal data from the data subject necessary that include the process to delete or destroy the personal data when it is unnecessary to maintain considering the purpose of the collection, to response the data subject’s request to remove, delete or modify its data possessed by the Company and to inform partners and customers to acknowledge the privacy policy of the Company to effectively working together and to be following the Personal Data Protection Laws and guidelines issued by the Committee.

PLANB conducts a Risk Assessment annually and integrates the results into the strategy-setting for the entire Company. Based on the severity of these risks to the business, PLANB defines five levels of risk for the five identified risk categories: Strategic, Operational, Financial, Compliance, and Sustainability.

In 2022, PLANB assessed 11 identified risks based on their severity of impact, ranging from “insignificant” to “catastrophic”, with the probability of occurrence from “rare” to “almost certain.” The top three results were (1) the "Impact from pandemic/terrorist/disaster", which was classed at a very high-risk level, (2) the "Strategic Competitiveness", and (3) the "Economic Downturn", which both classed at high-risk. In addition, note that “Political Instability” was a new entry on the list with a medium-risk level.

Procurement Policy

PLANB has established a sustainable procurement policy that is transparent, fair and verifiable. OR also promotes and supports the procurement with efficient suppliers who take into account the Environmental, Social and Governance (ESG) impacts to enter the supply chain management systematically. Additionally, PLANB aims to encourage suppliers to grow with full potential and efficiency, together with the organization, in a sustainable manner.

Procurement Department indicates the credit term standard in TOR document form 90 days after products or services delivery depends on negotiation with each supplier which may be adjusted to decrease or increase credit term from 30 days standard as appropriate

Credit Term (Day) Average Credit Term in 2022 (Day)
90 125
Policy and Procedure on Stakeholder Treatment
Sustainability Development