Stakeholder Engagement
Sustainability Principles of Plan B

Plan B adheres to its mission under the concept “Create Value with Sustainability in the Long Term for Stakeholders” by adopting guidelines to drive holistic sustainable development to truly create value for the organization. There are 10 main topics applied as core across all processes along the value chain for Plan B’s sustainable development policy covering 3 dimensions of economy, society and environment under sustainable development principles. The Board of Directors is responsible for driving and supporting tangible development plans to ensure the best interest of all stakeholders.

Identification of materiality issues for sustainability of the Company was undertaken in accordance with the GRI Sustainability Reporting Standards (GRI) considering material topics relevant to stakeholders as well as key issues with significant economic, social and environmental impacts. The process of content selection and identification of materiality issues for sustainability is summarized below.


Identify Materiality Issues: Consider and select topics or issues through a workshop with high-level executives to contemplate and analyze internal and external factors, sustainability strategy, opportunities and risks as well as sustainability indicators. This is to identify issues with significance related to sustainability and define scope of each materiality issue.


Prioritize Materiality Issues: Determine priorities of identified materiality issues through collaboration from high-level executives and heads of related functions in deliberating 2 dimensions which business impacts and impacts on external stakeholders such as counterparties, customers, government sector and social sector.


Verify Materiality Issues: Make sure all information is accurate before prosenting to the Board of Directors for consideration and approval on material sustainability issues while the scopes of impacts on both inside and outside the organization are to be concerned.


Review Materiality Issues Regularly: Provide multiple channels to obtain opinions, perspectives and suggestions from external stakeholders in order to develop and improve reporting content for the next year while adhering to stakeholder inclusivity principle and sustainability context.

10 Sustainability Management Policy Topics Covering 3 Dimensions.

Materiality Assessment Results

Materiality Assessment Results and Strategies to Create Value for Long-Term Sustainability
Corporate Governance

Plan B is committed to good corporate governance in organization development including risk management, internal control and honest and transparent business conduct against all forms of corruption to ensure most efficient and effective management systems to gain trust among stakeholders.

Plan B realizes and believes that good corporate governance is essential in supporting and driving sustainable growth focusing on Rights of Shareholders, Equitable Treatment of Shareholders, Roles of Stakeholders, Disclosure of Information and Transparency and Roles and Responsibilities of the Board of Directors.

More Than Advertising

Plan B gives high priority to creating innovative products and services for the market in order to strengthen its business and enhance its competency while maintaining its commitment to social responsibility through proper content control with accurate and responsible content.

Plan B deploys its advertising media to disseminate and promote news and content beneficial to the public such as traffic condition reporting, COVID-19 situation reporting and other campaigns for public interest.

Public Safety

Plan B personal data protection both for customers and employees by conforming to requirements on collection, recording and use of data of only related persons under the Personal Data Protection Act and the Cybersecurity Act.

Table of Sustainable Development Goals

The Company places economic dimension under Corporate Governance as the first priority while More Than Advertising and Public Safety come second and third respectively. This is due to the fact that the Company is committed to conducting business under ethical code and good corporate governance principles which are integrated with its vision, mission, strategies and goals in the long run with the purpose to promote confidence of shareholders and all stakeholders. This is undertaken in parallel with responsibilities for the society and communities offered though its dedicated media space for public benefits. Nevertheless, the Company never comprises other issues and is preparing 5-10 years development plans for future improvements.

The Company realizes the importance of all groups of internal and external stakeholders and ensures that they are treated properly, equally and fairly. The Company supports comprehensive inclusivity of stakeholders in order to build rapport and trust as well as create value together with stakeholders who are crucial to sustainable development and success of the Company in the long term.

Feedbacks and expectations from activities to enhance participation of stakeholders are taken into account to improve, build on and initiate to properly create value for stakeholders. This includes connecting all parties to enhance their efforts, deliver value and develop the organization potential which will result in higher trust among stakeholders in the Company’s business undertaking.

Stakeholder Group Communication and Engagement Channel Value Creation
Shareholders / Investors
  • Annual General Meeting of shareholders.
  • Reporting of quarterly and annual performance as disclosed on the Company’s website and the Stock Exchange of Thailand’s website.
  • Multiple communication channels such as website, email and telephone.
  • Drive the organization toward sustainability.
  • Conduct business with transparency and accountability under good and effective corporate governance.
  • Run business to achieve growing, stable and sustainable performance.
  • Disclose information on performance results on a regular basis.
  • Consider rights of shareholders and treat shareholders equally.
Government Agencies
  • Disclosure of business information.
  • Use of media in conducting public relations on news and information that are beneficial to the public.
  • Collaboration and support for related projects.
  • Comply with applicable laws and regulations.
  • Be transparent for bidding / concession.
  • Be a good example for responsible business conduct.
  • Gain media credibility.
  • Conduct business with transparency and accountability under good and effective corporate governance.
  • Whistleblowing Center.
  • Annual customer satisfaction survey
  • Customer relationship building such as organizing activities to strengthen relationship.
  • Handling of complaints, suggestions and opinions through different channels.
  • Promote media or product credibility.
  • Offer quality products that meet customer expectations at fair and reasonable prices.
  • Provide accurate and sufficient information for customers to make decisions.
  • Improve quality and develop formats of products and services continuously,
  • Joint media performance measurement development with counterparties.
  • Joint media quality improvement with counterparties.
  • Counterparty/vendor selection process and performance evaluation.
  • Meetings with counterparties.
  • Possess technology and innovation knowledge.
  • Engage in transparent, accountable and fair procurement.
  • Fulfill terms in contracts/agreements.
  • Policy and procedure on competitor treatment.
  • Treat competitors fairly in accordance with laws and ethical trade.
  • Compete in a free market and conduct business with fairness without monopolization.

A : Town Hall led by executives to update business progress and promote mutual understanding of employees.

B : Internal communication channels such as announcement, E-Newsletter, Line Official Account, Plan B People Connect

  • Annual seminar
  • Employee satisfaction survey
  • Online suggestion box
  • Treat people with equality and respect basic human rights according to international principles, laws and regulations.
  • Organize internal and external training to develop capabilities of employees on a continuous basis.
  • Offer career progression opportunities.
  • Provide proper compensation and benefits.
Communities, Society and Environment
  • Field survey before media installation.
  • Activities for communities and society.
  • Organization management with concerns for environment.
  • Use of media in conducting public relations on news and information that are beneficial to the public.
  • Promote media credibility.
  • Develop society, communities and environment.
  • Grow together with communities in a sustainable manner.
  • Play a part in cultivating environmental conservation mindset of people.
  • Ensure health and safety of all types of media of the Company such as brightness, locations (not to block any public paths) and stability and strength of structures of billboards.
Risk Management

The Company is fully aware of potential risk factors resulted from its business operations and places importance on organization-wide risk management. The Company set forth risk management policy that covers all business activities and promoted the policy as a part of the Company’s work culture. Risks from business conduct arising from both internal and external factors may affect the business directly and indirectly. Risk management is undertaken in an effecitve manner from strategy formulation, operations, decision-making for new business investments to control and monitoring of risks to be within acceptable levels.

Risk Management Structure and Responsibilities

Major Risks

  1. Risk from inability to renew or extend concessions, area lease contracts or other con- tracts with business partners.
  2. Risk from obligations with contractual parties that may affect the Company’s performance
  3. Risk from Thailand’s fluctuations and slowdown of overall economic conditions
  4. Risk from reliance on outdoor digital media
  5. Risk related to legal provisions on billboard control and accidents with billboards
  6. Risk from over-reliance on major advertising agencies
  7. Risk from controlling majority shareholders with more than 25% share ownership
  8. Risk related to human resources management
  9. Corruption risk

Details of the above risks are disclosed in the 2020 Annual Report, Page 92-99 (

Emerging Risks

  1. Risk from signboard tax hike
  2. Risk from COVID-19 pandemic
  3. Risk from cybersecurity

Situation and Risk Assessment

  • According to the notification of Ministerial Regulations from the Ministry of Internal Affairs as of 3 December 2020 Re: Determination of Signboard Tax Rate 2020, tax rates on all kinds of signs, signboards, billboards are increased for taxable signboards, effective from 1 January 2021 onward.

Risk Management Plan and Business Opportunity Generation

  • The Company pays attention to and keep updated on any change in laws or regulations related to advertising billboards in order to set out measures to support its media advertising services in compliance with applicable laws and regulations.

Situation and Risk Assessment

  • COVID-19 is an infectious disease caused by a new strain of coronavirus passed from animals to human. The outbreak on human was abrupt and widespread at a global scale. This pandemic instantly and severely impacted people’s living and domestic and global economy as well as disrupted all sizes of businesses, big and small.

Risk Management Plan and Business Opportunity Generation

  • The Company closely monitored COVID-19 situation in every country the Company has a business and prepared a Business Continuity Plan (BCP) as guidelines to protect health and safety of employees. Communication was conducted with both internal and external stakeholders to maintain trust.
  • The Company provided information technology systems and equipment to assist work continuity such as occupational health and safety equipment and supplies including face masks, alcohol gel, COVID-19 insurance and IT support including systems and applications to accommodate working online.

Situation and Risk Assessment

  • Ways of work and doing business have changed materially to rely more on technology; for example; work from home during COVID-19 outbreak according to social distancing measure issued by government. During work from home, employees are able to connect, communicate and work together through various channels and tools. As a result, these factors can incur cybersecurity risk such as data leakage. This risk may cause losses of important information including personal data of customers, counterparties and employees.

Risk Management Plan and Business Opportunity Generation

  • The Company formulated cybersecurity policy and personal data protection policy that cover not only usage but also protection of the Company’s information technology from cyber threats.
  • The Company appointed a cybersecurity task force to supervise and monitor the Company’s cybersecurity to be consistent with effective business conduct and protection against cyberattacks.
  • The Company raised awareness of employees constantly through training and activities to promote better understanding in using technology properly in secure ways.
  • The Company installed firewalls to heighten information security and mitigate risk from cyberattacks.
Policy and Procedure on Stakeholder Treatment
Sustainability Development