Message from CEO & MD

Dear Shareholders

In 2023, economic drivers began to advance again, with business sectors and various activities, both in Thailand and in countries across the region globally, showing trends of returning to a state of normalcy following the country's reopening. However, the Thai economy still faces challenges from harmful factors, including financial aspects, the global economy, and geopolitical conflicts. Companies closely monitored various situations and adjusted their strategies accordingly to align with these conditions. The management and all employees endeavoured to execute the planned operations to achieve the set goals efficiently. In the year 2023, the company managed to generate a record total revenue of 8,365 million baht since its establishment, delivering a net profit to the shareholders of the company at 911 million baht. Furthermore, the company maintained a solid financial position, with sufficient cash and liquid investments for future business expansion, having a debt-to-equity ratio of 0.82 times. This demonstrates the company's robust ability to manage financial obligations efficiently, ready to enter its 19th year with a commitment to sustainable business operations.

The out-of-home (OOH) advertising business remains the company's core operation. 2024, the company plans to launch new projects to bolster revenue growth. These initiatives include enhancing its capability to produce advertising media in transit business, such as Nakhonchai Air, where advertising will be featured at bus stations and on the exterior of more than 200 buses across 24 routes. The introduction of MuvAds (Tuk-Tuk), an environmentally friendly mobile advertising medium, and securing the rights to sell advertising on aircraft for the in-flight entertainment systems of Thai Airways International Public Company Limited, the national airline with a wide variety of domestic and international routes exceeding 55 flight paths, are also part of the company's expansion plans. Furthermore, expanding digital advertising at Exchange Tower aims to cover consumers throughout their daily commute, reflecting the vision to lead innovation and OOH advertising.

The company places significant emphasis on the engagement marketing business, particularly within the sports marketing segment, where it continues to focus and build an unceasing growth network to create an ecosystem that drives the company's sustainable growth. This is achieved through the implementation of the 4Os marketing strategy, which encompasses Out-of-Home (OOH) advertising, Online platforms, On-Air (television media), and On-Ground (event organization) to develop and enhance marketing plans to achieve maximum effectiveness, especially in terms of

• Thai football has seen a resurgence in enthusiasm following the national team's excellent performance in the "AFC ASIAN CUP 2023," where they reached the last 16 for the second consecutive time since 2019 and improved their FIFA Ranking from 113th to 101st, the highest in 14 years, making Thailand the top-ranked ASEAN team.
• Over the past two years, the company has achieved tremendous success with the "Rajadamnern World Series" (RWS) Thai boxing competitions, achieving the highest ratings as the number one Thai boxing show for three rounds, with a 260% increase in viewership (source: Nielsen Thailand). This reflects a significant surge in popularity. In 2024, the company aims to diversify its competitions, including events throughout all seven days of the week, targeting Thai and international tourists who appreciate the art of Thai boxing and wish to watch the matches at Rajadamnern Stadium. The RWS events are also broadcast live on DAZN, a global sport streaming giant, reaching over 200 countries. Beyond this, the company plans to further inter-nationalize Thai boxing by organizing fights in various countries to promote its popularity and attract a global audience to appreciate the uniqueness and essence of Thai boxing.
• Plan B Eleven, in partnership with Dentsu Inc. from Japan, which holds rights from the International Olympic Committee, will co-manage the live broadcasting rights and marketing activities in Thailand for the Paris 2024 Olympics. This collaboration aims to deliver an unparalleled Olympic experience to the Thai public, embodying the concept of "the ultimate experience" from the onset, during, and after the competitions. By employing a comprehensive 4Os marketing strategy, Plan B Eleven seeks to enhance the engagement, viewership, and support for Thai athletes at the Olympics, making the event even more appealing. The goal is to enable the public to support the Thai team from various channels anytime, anywhere, on all platforms, including digital TV stations, online media, and mobile phones.

Beyond the commitment to conducting a robust business, the company also places a high priority on sustainability. It identifies the organization's critical issues and formulates a sustainability strategy that aligns with its vision, mission, and the concept of creating long-term sustainable value for stakeholders. This strategy is in conjunction with maintaining the balance of ecosystems and the environment, promoting well-being in communities and society, and establishing operational goals and success indicators. The company has laid out a concrete operational plan for five years (2022-2026) and, importantly, conducts its business with an emphasis on social responsibility and stakeholder involvement throughout the value chain. This approach aligns with the United Nations Sustainable Development Goals (UNSDGs), distinguishing the company and earning recognition for its efforts.

Plan B is the sole company in the media and publishing sector selected to be part of the ESG Emerging List by the Thai Institute of Directors in 2023. Additionally, it has been chosen for inclusion in the Thailand Sustainability Investment (THSI) list by the Stock Exchange of Thailand for the third consecutive year, achieving an “AA” rating. The company has been assessed as having “Excellent” corporate governance (5 stars) by the Thai Institute of Directors (IOD) for the seventh consecutive year, and it has also been certified for its membership in the Collective Action Coalition against Corruption (CAC). This reflects the company's policy of conducting business ethically and transparently, with a continuous commitment to social and environmental responsibility. Furthermore, Plan B supports learning and promotes innovation, emphasizing research and development as the foundation for the company's stable future growth.

As a management representative, we would like to express our gratitude for the trust, support, and confidence from our shareholders, investors, financial institutions, business partners, and customers, as well as the dedication and collaboration of our executives and employees. This collective effort has enabled the company to achieve favourable results throughout history. We all remain committed to developing our business and adapting to the rapidly changing world, ensuring we are prepared for the opportunities and challenges ahead. This commitment is guided by the principle of sustainable development, aiming to create maximum benefit for all stakeholders in a balanced manner. It is part of our mission to lead Thai society towards sustainable progress.