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PLANB and Dentsu X have been appointed to represent the right to broadcast and marketing for the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics

BackAug 05, 2019

"As a representative of broadcasting and marketing rights for Olympic sports in the country, PLANB and Dentsu X have a collaboration with both public and private partners to create a thorough viewing opportunity for the Olympic Games. In order to cheer for the Thai national team simultaneously across the country through a variety of viewing channels anytime, anywhere”

Mr. Palin Lojanagosin, Director and Chief Executive Officer of Plan B Media Public Company Limited (PLANB) revealed that PLANB's Board has approved the signing with Dentsu Group Inc. Japan, which acquires and holds a variety of rights from the International Olympic Committee to hold exclusive sales rights for broadcasting, marketing and merchandising for 4 events; Tokyo 2020 Olympics, Beijing 2022 Winter Olympics, Dakar 2022 Summer Olympics and Lausanne 2020 Youth Olympics. The marketing rights in which PLANB is the sole executive representative for Thailand including; 1. Broadcasting rights 2. Right to managing sponsorships 3. Content management rights. Moreover, the cooperative model is to promoting the Sport Eco System in Thailand is to create participation of all relevant sectors to the sports industry in the country in all media platforms in order to creating the most popular trend.

The Olympics are considered to be the greatest athlete of all mankind for all time with a global audience of 4,000 million people. The most popular program for Thai people is the Summer Olympic Games, which will be held in 2020 in Tokyo, Japan. There are 339 events which are organised around 33 sports, scheduled to take place between 24 July and 9 August 2020. The vision for this Olympics is to supplement innovation and technology to the sporting events with 3 values; 1. Potential development to the highest point 2. acceptance and understanding of cultural diversity 3. Successful future. In addition, there are other competitions in which PLANB hold exclusive sales rights, such as Winter Olympics 2022 in Beijing, China between 4-20 February 2022, Winter Youth Olympics 2020 in Lausanne, Switzerland between 9-22 January 2020 and Youth Olympics 2020 in Dakar, Senegal.

This cooperation’s purpose is to promote participation in creating opportunities to view important sports events of all humanity to reach Thai people thoroughly, which will help create happiness for everyone in helping to encourage the Thai national team athletes to the Olympic gold medals together. The purpose is to corporate with both public and private partners in broadcasting the competition in different platforms so that everyone is able to support the Thai national team from various channels, anytime, anywhere. This will be easily accessible and the most comprehensive in both digital TV stations and cable TV, digital out of home media including media on the internet, mobile phone and digital platform. Moreover, the Company also have plans to create activities to unite and motivate our athletes during a pre-competition period continuously for 1 year in advance. Including promoting Olympic content through Plan B's advertising media networks and partners through all platforms nationwide.

Mr. Sarnchatt Chansrakao, CEO of Dentsu X Thailand said "With the marketing potential and experience in the Sport Marketing business of Plan B and Dentsu X, including the current customer base that is interested in sponsoring sports for marketing activities together with the widest variety of comprehensive outdoor advertising media, we are confident that it will be able to create the value from the Olympic rights in order to generate revenue growth and participate in creating more value added to the sports industry of Thailand in the long term by encouraging young people with interest in playing sports. This can enhance health and the ability to compete of the Thai sports industry to the national level in the future along with supporting this Olympic Games to be fun and fascinating, spread and reach a wider target audience in order to create high popularity to enable the Thai people to participate in watching, cheering and encouraging the Thai athletes as the highest level since the history records"