Katekyo Hitman Reborn Gained Massive Response to Its Official Launch with Over 200,000 Downloads in 3 Days, Delivering More than THB 3.5 Million in Revenue

BackJul 05, 2021

Katekyo Hitman Reborn is one of the most popular comics and anime, with its premiere in Thailand over a decade ago. Even though the story already ended, the comic’s fan base is huge and still active, while mentions and exposure in social media are ongoing at the moment.

After the official introduction of Katekyo Hitman Reborn mobile game on 28 June 2021 by PBG Game, positive market responses sent the Katekyo Hitman Reborn game to then 2nd place in both iOS and Android platforms thanks to its high volume download record of over 200,000 times in 3 days, realizing Revenue of over THB 3.5 million. Furthermore, the game was promoted through Plan B’s OOH media and online media, which enhanced awareness and strengthened future engagement marketing. This resulted in a cost per install of approximately THB 10 per install, the lowest figure compared to the typical rate of around the range of THB 40-60 per install. On top of this, the Company is currently in the feasibility study phase to debut a number of new games next year.

Katekyo Hitman Reborn game is an action RPG game on mobile under the copyright of CMGE, a leading mobile game operator in China who produces and distributes over 119 popular games. This game is based on the comic Katekyo Hitman Reborn, about an ordinary student trained to be the 10th generation head of a mafia gang. The game presents an adventure in the form of 2.5D with aesthetic graphics and a unique feature that the players can follow the same storyline as in the comic that Thai fans love. Throughout the game, the players will get to do various activities every day to highlight real-time challenges with other players. Katekyo Hitman Reborn is available now on iOS and Android for interested gamers and people. Please follow the fan page ครูพิเศษจอมป่วน รีบอร์น for more information and updates.